Display Advertising - メーカー・企業と製品の一覧

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Home Display Ad

A new DSP advertisement that achieves overwhelmingly low CPC for community-focused house builders and construction companies.

"Home Display Ad" is a new DSP advertising optimized for expanding product and brand recognition for construction companies and house builders. Using a media-integrated display advertising distribution platform operated by Google, this banner distribution system was developed by CCG C.REP with the aim of maximizing awareness for locally-focused house builders. By reliably and extensively approaching the clearly identified "targets that are responsive to real estate advertising," based on the experience gained from CCG C.REP's web advertising operations, it drives visitors to your company's website and enhances corporate and brand recognition. Because it can effectively target "audiences that are responsive to real estate advertising," the Home Display Ad achieves a high click-through rate and low cost per click. Even with the same budget, it can achieve a higher contact rate with the target audience and can be placed in more noticeable media and locations, boasting a click-through rate approximately 10 times higher than GDN and YDA, resulting in a reduction of the cost per click to about one-tenth.

  • 企業:CCG C.REP
  • 価格:100,000 yen-500,000 yen
  • Internet Advertising

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Column VOL.6 Display Advertising

This time, I will explain about "display ads" that appear in web sites and app advertising spaces.

Display advertising refers to graphic ads created with images, videos, and audio that appear on websites and apps. Those that are displayed in standard sizes are often referred to as banner ads, which you may have heard of frequently. By utilizing combinations of text and images, it can create a more engaging approach. The biggest advantage is the ability to appeal to customers who are not yet ready to take specific actions, thereby uncovering their needs. Additionally, by expressing visually, it can convey the appeal of products or services more concretely. Furthermore, since remarketing is possible, it is common to pursue and approach users who have shown interest in a website and are browsing other websites for information, leading them to make purchases or applications. A disadvantage is that it often targets customers who are still in the consideration phase, resulting in lower immediacy. Moreover, measuring effectiveness and analysis can be challenging, and it takes time to identify which elements contributed to success. Display advertising also requires targeting based on keywords and narrowing down user attributes such as age and gender.

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